Building and maintaining a list of clients and leads is the most effective way to generate continuous business. SMS keywords can be used as a simple tool to allow people to opt-in to your lists. Depending how you want your keyword to be associated with your business, you can use it to make your campaigns more memorable.
Keywords act as a prompt for replies, which drives engagement. Once a reply is made to your Short Code or Long Code, the keyword acts as a trigger which can activate different functions. Popular trigger functions include entering a competition, forwarding to an email, group chat, or setting an auto response.