Text messaging has made the leap from becoming a strategic option to becoming something that consumers now expect. This is especially true for reminders, appointments, and confirmations.
According to Nielsen, 53% of global consumers feel anxious when their mobile device isn’t nearby. In the same study, they found that two-thirds of global respondents agree that face-to-face interactions are being replaced by electronic ones. However, this was not perceived as an issue since 47% prefer text messaging as a means of communications.
If you haven’t started sending SMS reminders and confirmations to decrease your missed appointments, it’s time to start.
There are varying levels of strategic complexity that you can add to your SMS reminders. If you are interested in creating recurring sequences, have a look at our SMS automation service - the Sequencer.